«Lovecraft»,
craft beer

2022

The concept of Lovecraft craft beer, created with love for Howard Lovecraft’s work. That is why the logo is based on duality. A heart symbolising love and tentacles referring to monsters from Lovecraft’s works.

The Lovecraftian range consists of five beers. Each variety has its own unique pattern, and the names refer to the gods from the Cthulhu Mythos. To create a unique brand style, I used neural networks, which, like the creatures of Lovecraft’s world, are incomprehensible and beautiful in their own way.

Branding, identity