Pekarushka,
bakery-cookery

2023

"Pekarushka" is a chain of bakeries in Voronezh and Stary Oskol. The institution positions itself as a family place with traditional recipes and home cooking, but with a modern approach to work, interior and positioning.

I refreshed the identity, developed menu layouts, printed products, promotions and social media templates. The new corporate identity emphasised traditional values and made the bakery stand out among its competitors. We also updated the website, which made the brand more recognisable and allowed us to show the range of products to a wider audience.

Branding, identity, web design